KOPAONIK – The Western Balkans could be a single investment destination and a market of 18 million people, Chamber of Commerce and Industry of Serbia President Marko Čadež said at the Kopaonik Business Forum on Monday.
Speaking at a panel on the Western Balkans as a Regional Economic Area, Čadež said this was the reason why the joint Western Balkans chamber of commerce had established the regional online platform Investinsee.com.
“We are trying to present this region as a single market – we are far from it being one, but we are trying to see how to coordinate the markets through promotion and a transparent framework,” he said.
Businesses in the region face logistical costs that are three times those in the EU, Čadež said, adding that, for instance, one of objectives was to reduce the number of seals required from the present six to just one.